by Justin Konikow | May 23, 2024 | Guest Columns, Sales & Marketing
Social media is what we make of it — for better or worse. I recently shared how competition drives innovation at the best of times, but when things are tough, comparison leaves us miserable. Expanding on what’s helped me achieve authenticity with integrity, here’s...
by Justin Konikow | Apr 23, 2024 | Guest Columns, Sales & Marketing
You hate social media because you think it’s fake. You think it’s fake because you see many people showing versions of themselves that seem “off.” You don’t post because you’re scared you must do the same to succeed. Meanwhile, the people who grow the most...
by Justin Konikow | Feb 1, 2024 | Advice for Agents, Guest Columns
The celebritization of our industry has reached a breaking point. In 2022-2023, many newer agents came into this business with the dreams of Selling Sunset. Now, they’re facing a new reality. The highlight reel of life promised by Instagram comes with some fine...